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he Ultimate Home Seller’s Guide: How to Prepare, Price & Sell for Top Dollar in Ottawa

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Saturday, November 15th, 2025

Selling your home is one of life’s biggest financial moves — and like most big moments, success comes down to preparation, timing, and having the right professional in your corner. Whether you’re selling a downtown condo or a family home in Orleans, this guide will walk you through what really matters when it’s time to list.


Step 1: Preparing Your Home to Sell

First impressions matter — especially in real estate. Buyers form an opinion within seconds of walking through the door, so a clean, organized, and well-maintained home is key.

  • Declutter and deep clean. A spotless home helps buyers see the space, not your stuff. Clear counters, closets, and cupboards to make every room feel larger.

  • Fix what’s broken. Leaky faucets, squeaky doors, or chipped paint signal neglect. A quick repair list can pay off big.

  • Boost curb appeal. Trim the shrubs, edge the lawn, and add a pop of color with flowers. Buyers often decide before they even step inside.

  • Depersonalize. Remove excess furniture and family photos — buyers should picture themselves living there, not you.

With a little effort, you can significantly increase your home’s value and appeal before the first showing.


Step 2: Setting the Right Asking Price

Price too high, and you’ll scare off buyers. Price too low, and you leave money on the table. The sweet spot is where your property attracts attention and serious offers.

Think of it like the Pricing Pyramid:

  • The higher the price, the fewer buyers.

  • The more realistic the price, the wider your buyer pool.

Your RE/MAX professional will help you review recent comparable sales, factor in upgrades, and prepare a Net Proceeds Worksheet so you know what to expect after commissions, legal fees, and other closing costs.

The goal? To find that perfect balance where the market sees value and your investment shines.


Step 3: Marketing Your Property

Once your home is ready and priced right, it’s time to hit the market — strategically.

Your RE/MAX agent will:

  • List your property on the Multiple Listing Service (MLS®) for maximum visibility.

  • Promote through professional photos, virtual tours, open houses, and social media.

  • Network with other agents and buyers through RE/MAX’s extensive referral system.

  • Leverage signage, local advertising, and online exposure to attract more qualified buyers.

Roughly 60% of buyers come from agent referrals, while another 20% are driven by marketing efforts — both areas where a strong REALTOR® makes a big difference.


Step 4: Showing Your Home to Buyers

Once your listing goes live, prepare for showings — and try to be flexible.

  • Keep it clean and ready. A tidy, fresh-smelling home always shows better.

  • Step out during showings. Buyers feel more comfortable exploring when the seller isn’t home.

  • Mind the details. Pet odors, clutter, or dim lighting can sabotage even the best listing.

Your agent will handle scheduling, feedback, and follow-up with interested buyers — so you can focus on your next move.


Step 5: Reviewing and Accepting Offers

When an offer comes in, it’s time to review the details carefully. A written offer will include:

  • The purchase price

  • The deposit amount

  • Closing and possession dates

  • Any conditions (like financing or inspection)

You can:

  1. Accept the offer as written,

  2. Make a counteroffer, or

  3. Reject it outright.

Once both parties agree and sign, you have a legally binding contract.


Step 6: Closing the Sale

The finish line is in sight! During closing, all conditions are satisfied, funds are transferred, and ownership officially changes hands.

Your REALTOR®, lawyer, and escrow professionals will guide you through the paperwork and ensure all final details — like your statement of adjustments and payout — are handled smoothly.

Congratulations — you’ve sold your home!


Final Thoughts

Selling your home doesn’t have to be overwhelming. With the right preparation, strategy, and support from a trusted RE/MAX professional, you can sell confidently — and for the best possible price.

If you’re thinking of selling in Ottawa, let’s start with a free home evaluation and a conversation about your goals.

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